Why Your Bar Needs Better Non-Alcoholic Drinks

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Your bar may feature a dozen rare bourbons and a housemade tonic clarified in a centrifuge. But if the non-alcoholic options boil down to seltzer and a virgin Rum & Coke, there’s still room to up your game. Bartenders can use the creativity and dedication to craft that makes for a good cocktail program to develop alcohol-free drinks that expand a bar’s appeal.

For Tales of the Cocktail, I talked to some bartenders about how (and why) bars should make good non-alcoholic drinks.

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