I like that Tales of the Cocktail has a sense of humor about the tics and affectations of bartenders, mixologists, liquor industry people, and cocktail enthusiasts in general. (It was no surprise to me that I met two people at Tales who are in this “Mixologist” parody music video that gives self-serious bartenders a good ribbing.) I especially like when this cheekiness is accompanied by a good drink, which it usually is.
If you haven’t noticed, bartenders favor the facial hair, so I got a kick out of the “Whisky & Whiskers” service that Auchentoshan put together. (That’s pronounced “Okken-toshen,” which is super fun to say.) A pedicab whisked people to a fancy-schmancy barbershop for a shave and a whisky. I was about to complain about how gent-centric this was until I discovered that ladies get a massage, a far better accompaniment to whisky, if you ask me.